Apostrophise Apr 2026

It is the ultimate "main character" move. By addressing the inanimate (e.g., "O, Canada!") or the dead, a writer instantly elevates the tone from mundane observation to intense, dramatic lyricism.

Placing it in plurals where it doesn't belong ("Apple's for sale"). apostrophise

Appearing "out of nowhere" in a way that confuses the audience. If in doubt, leave it out for plurals. It is the ultimate "main character" move