Amazon Buying Program (Direct · 2026)

Amazon has transformed from a simple online store into an AI-driven shopping ecosystem. Recent updates to its buying programs and app features focus on —where AI doesn't just suggest products but proactively helps you research, price-track, and even complete purchases. Proactive Shopping & Agentic AI

Amazon is moving beyond standard search with features that take action on your behalf:

: Business and regular customers can access a "Buying in bulk?" option near the "Add to Cart" button to request quotes or place large-scale orders without requiring a Business Prime membership.

: Through the Rufus AI assistant, you can set up recurring tasks, like automatically buying a specific t-shirt once it hits a target price or restock. AI-Powered Product Research