: Formed in 2011 to leverage AirAsia's regional dominance and Expedia's global technology platform.

: Positioned as a one-stop-shop for budget-conscious travelers in Asia, specifically targeting the 18–35 demographic and price-sensitive families. 💡 Core Business Model

: In 2015, Expedia increased its stake to 75%, eventually acquiring full ownership of the AirAsiaGo brand as AirAsia pivoted toward its own integrated Super App strategy.

: Offered significant discounts when booked together compared to separate bookings.