A1 - Everytime (video) -

While the song has a "wintry" emotional chill, the official music video directed by opted for a starkly different aesthetic. Shot with a warm, golden-orange palette, the video features the group traversing a vast, sun-drenched desert.

: Released as a double A-side with "Ready or Not," it peaked at #3 on the Official UK Singles Chart.

Decades later, "Everytime" remains a staple of '90s nostalgia playlists and a highlight of the band’s live performances, including their recent sets at The 90s Festival in Jakarta . A1 - Everytime (Video)

Taken from their debut album, Here We Come , "Everytime" is a poignant piano-led ballad about the lingering pain and regret of a lost love. The lyrics grapple with the realization that a meaningful relationship has been "thrown away," punctuated by a chorus that evokes the sensory memory of a past partner:

The sweeping overhead shots and grand scale of the landscape mirror the song's emotional scope. Rather than a complex plot, the video focuses on performance and atmosphere, standing out in an era often defined by more muted, indoor studio visuals. Chart Legacy While the song has a "wintry" emotional chill,

"Every time I kiss, I feel your lips... And every time I close my eyes, I realize / That every time I hold your hand in mine / The sweetest thing my heart could ever find" . A Cinematic Desert Vision

: It reached #3 in Norway , becoming one of the group's most enduring hits in Christian’s home country. Decades later, "Everytime" remains a staple of '90s

The single was a massive success, proving that A1 had the staying power to compete with the heavy hitters of the boy band era.