119897 -

Many universities lean heavily on the city they reside in. Whether it's the "vibrant city of Brighton" or proximity to national parks, the surrounding environment is often marketed as a key part of the student experience.

Understanding these themes helps students see past the glossy photos to what a university truly values, and it provides a roadmap for institutions looking to refine their own message in an increasingly crowded International Journal of Educational Management landscape. 119897

Standing Out in the Crowd: What UK Universities Really Sell You Many universities lean heavily on the city they reside in